OFFICE is a great example of best practice, high performance Hybris implementation in an incredibly active, international and omni-channel retail environment. It supports a leading on-line and in-store approach and underpins OFFICE’s significant digital business.
OFFICE Shoes is Envoy’s first e-commerce client; we began working together in 1998 and are still going strong today. Envoy built OFFICE Shoes’ first online store, and have continued to support, maintain and expand OFFICE’s high performance digital business. In 2015 with Office we broke sales records with their first ever seven figure on-line revenue in a single trading day, as well as an annual on-line revenue approaching 9 figures.
Powerful e-commerce architecture
The e-commerce architecture has been designed to cope with the demands of a volatile retail market, underpinned by our use of an optimised & scalable hosting infrastructure as well as a host of caching, CDN and supporting devices and services. The site is capable of sustaining tens of thousands of orders, as well as millions of pageviews and visits a day.
Through integration between Hybris and OFFICE’s ERP system, their in-store tablet, their iPhone app as well as integration with other online channels such as eBay and Amazon, much of OFFICE’s online and in-store inventory is available through multiple channels at the same time, both for delivery and click & collect.
This Omni-channel approach allows OFFICE to hold a smaller level of inventory whilst allowing customers to purchase products through any channel regardless of where the inventory is held. A system has been put in place which allocates orders or parts of orders to be despatched directly from stores if the stock only exists within stores.
Envoy’s Hybris e-commerce implementation has dealt with up to 5700 orders in a peak hour. We successfully realised 100% availability and 0% delay in services this past Black Friday, supporting OFFICE Shoes in having a record-breaking sales day online that saw an increase of 100% compared to the same time last year. The solution involves a joined-up approach across all of these touch points.